MEDICINE EVERYDAY THERAPY

Medicine is a clothing brand that constantly embraces initiatives that intertwine culture and art.
Artistic endeavors, creative collaborations, and original prints are ingrained in the brand’s
DNA. Medicine regularly releases several special collections, such as Eviva L’arte—dedicated
to painting—and the Graphics Series, created in collaboration with independent artists whose
works are transferred onto clothing. These and other collections are intended not only to add
color to everyday life but also to educate. With emerging artists in mind, the brand runs Art
Bank—a platform where anyone can submit their work, with the chance to be featured in one
of the collections. Medicine isn’t limited to any school or technique, expressing art in a variety
of ways and forms. That’s why, for several years, it has been beautifying our cities by creating
murals created by the brand’s graphic designers and artists. This part of Medicine’s work also
aims not only to serve aesthetic purposes but also to demonstrate that art can be constantly
reinterpreted and literally take to the streets. Medicine draws inspiration from the world around
them, transforming ordinary, everyday objects into artistic brand products, inspiring the
creation of your own creative world