WEEKEND MAX MARA

Weekend Max Mara was launched in 1983 as a “lifestyle” line of the Max Mara Group, aimed at women who prefer an informal, casual style yet never compromise on elegance, even during their leisure time.

The line rapidly evolved into a standalone brand with a strong, rich, and sophisticated identity. It also features a dedicated accessories collection—designed specifically for the brand—that complements any outfit, regardless of the occasion or requirements.

“Elegant & Free” are the keywords that best capture the spirit and personality of Weekend Max Mara. This concept is further underscored by the brand’s logo: a small butterfly that appears on all garments and accessories—whether embroidered, printed, or attached as an embellishment.

The Weekend Max Mara woman is always on the go, favoring a style that is casual, informal, and practical, without sacrificing sophisticated, feminine touches. The silhouettes are simple yet consistently elegant.

One of the brand’s greatest strengths is the perfect balance between tradition and innovation, achieved through the use of state-of-the-art production technologies. Great attention is also paid to detail and the selection of natural fibers and materials.